The Madeira Interactive Technologies Institute (M-iti) is a research and educational institute from Madeira University, operating in the interdisciplinary domain of Human-Computer Interaction (HCI).
Their goal is to expand understanding of human experience and interactive technologies through basic and applied research responsive to manifest real-world needs, using multi-disciplinary collaboration from disciplines like Computer Science, Social Sciences and Design.
M-iti was a challenging rebrand project. We defined a brand profile that could meet the following features - technological, innovative, educational, institutional and scientific, as well as, collaborative, youthful, multidisciplinary and friendly - at the same time.
These concepts were the cue to explore and meet the profile guidelines that M-iti intended to be recognised and acknowledge by both scientific and educational international community. We have designed all the components: logo; stationery; promotional print; digital campaigns, as well as the website.