M-iti was a challenging rebrand project. We defined a brand profile that could meet the following features - technological, innovative, educational, institutional and scientific, as well as, collaborative, youthful, multidisciplinary and friendly - at the same time.

These concepts were the cue to explore and meet the profile guidelines that M-iti intended to be recognised and acknowledge by both scientific and educational international community. We have designed all the components: logo; stationery; promotional print; digital campaigns, as well as the website.

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Client: M-iti