Translated from Portuguese as organic soil or organic only, SOLOBIO is a grocery organic store founded in 2014. After 5 years of existence, in this expanding market, they decided it was time to stand out with a unique, yet simple, visual communication as straightforward as their name.
They wanted their brand to be easily recognised by the local community. They also intended to step away from the belief that organic products are not available for everyone and bring the community closer to their brand.
We were responsible for their rebranding identity, where the main idea behind the logo is rooted in “playing” with the obvious, since the intention was to design an elementary way to communicate the kind of products the store provides and depict the organic spirit it needed. With this in mind, we defined the ’O’ in Solobio as the key element of their new refreshed brand and added simple visual elements to this ‘O’ turning it into a set of icons that would represent each context/ section of the store.
This way we have created a versatile, yet very simple and straightforward iconography system - transforming the “O” into the main element of their visual communication. Also, with a very strong, bold and friendly typography choice we have portrayed this brands context and help them communicate assertively about who they are and what they do.